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Marketing with BCA
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Marketing with the Billiard Congress of America  

Year-Round Sponsorship Opportunities

Established in 1984, the International BCA Expo is the premier event in North America promoting innovation in billiards and home leisure entertainment.  

With several hundred exhibitors, this show features every product line in the home recreation industry, from billiard and game tables, cues and cue accessories, cloth, balls and apparel ... to spas, bowling, darts, art, home furnishings, novelty items, outdoor living, publications, video games, jukeboxes and much more! The BCA Expo is the annual destination for buyers seeking new products, industry education, networking and Expo-Only Specials.    

The BCA Expo provides exhibitors the most cost-effective, efficient means to connect with these thousands of qualified buyers and generate new leads, close deals, expand market share and maximize profits.  

A wide variety of promotional opportunities are available to reach Expo participants all year long.  Visit for more information.    

Looking for Marketing Ideas?
  • See the GenerationPool section of the BCA's site, plus find tips and ideas online in back issues of GenerationPool's consumer newsletter.
  • Billiard Creative Agency resources are online ... exclusively for BCA members!  This "members-only" Web site is designed to provide you with all the design and public relations "how-tos" you need to get your marketing and promotions into great shape. With your username and password (issued to members by mail), you'll find royalty-free images, graphic design templates and sample press releases for your use - completely FREE of charge!  Misplaced your access info?  From the e-mail account on record, send an e-mail to Shane Tyree, BCA membership manager, at with your full name and member info. We'll re-send the access information to the e-mail address on file. 
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